PRIVATES came out of our personal need and lack of aesthetically attractive hygiene products. We were looking for intimate products, without the taboo or the overly gendered branding. We would go to stores and always be directed to the medical, feminine, or sexual aisle, all of which were flooded with outdated, heavily gendered products. We realized that this category was primarily targeted to women and left men with the off-brand options leading to a neglect of intimate wellness and led them to de-prioritize it. 

All of this to say, we realized that this was due to a huge overflow of misinformation about overall hygiene importance for the entire body. So, we set out to create a product that was aesthetically appealing, modern, and lifestyle-esk. 

We would go to each other’s places and use the products we both had in the shower, catered to men or women, yet they we were using them for the same thing. Gendered products often have the same ingredients as the polar opposite one, and use it as a marketing technique to bring in profit. While we can applaud the hustle and use of psychology, we ethically, do not stand for that, and wanted to create something that we ourselves would appreciate without all of the fluff between the truth. 

We strive to help people learn about their body in ways that they didn’t know of before. PRIVATES is not only a brand, it’s a resource for being in tune with your body. 

Thank you for your constant support and eagerness to learn. We appreciate it more than you know. 

Always, 

Lauren & Paras 

Co-Founders